Every business should have a website, free blog, Google+ page, something that is searchable on the World Wide Web. If you have a local business and you do not have one of these, I wish you luck with your success but, I can guarantee you are missing out on customers. So, go do that and then come back to reading this article. Actually, if you are not anywhere on the internet, I doubt you are reading this article anyway. This leads me to my point. Your business website is out there in this digital universe we call the internet. You can have the greatest website with all the best marketing on it as possible but, people need to come to it for all of it to work. No one will read this article if no one can find it or get to it on the internet. Interesting enough, you must drive traffic to your website for it to be a successful tool at converting people into customers. In fact, if you have read my other articles, I believe that creating a customer is the sole purpose of having a business. This meaning that your website is probably the essential tool in bringing you the most new customers. So, how do you naturally attract people to your website?
Think of your website as an island. Weird right, no seriously it's an island. It is out there alone on the internet asking for customers to come to it. How do you get to an island? You get to an island through a bridge, a boat, a plane, a tunnel etc. You need people to come to your island. So what is a bridge in the internet world? The answer is a LINK. The secret to natural traffic to your website is a link and, not just one link, tons of links. I sure hope there is not only one way to get on and off an island. There are four primary ways to create bridges to your website number one, articles (like this one), number two, videos, number three, pictures, and number four, social media. There is no equal to posting good content every day. Yes, you must try to post an article, video, picture or social media every single day. If you have a blog, all you need is to create one piece of content and it will post to all of your social media (twitter, Facebook, LinkedIn, Pintrest, Google +) it is the easiest and fastest way to create more traffic because it creates more links. However, there are different sizes of links. Let's say for example, a local business owner I know would post a link to their website on my blog. Now, that is fine because it is creating another path to your website but, my blog only has so many links so it is only creating a narrow road for traffic to travel on. What type of site would you want to get a link on so a wide road of traffic could travel on? You got it, a big one! A site that has the most links coming off of it (i.e. Twitter, Facebook, LinkedIn, Google, Yahoo, Bing).
I know this may all be a little common sense but, I just want to paint the picture for you on the back end. I want you to visualize what is happening when you are creating content over and over again so you get traffic. So go out and do it make as many links to your website or blog as possible. This will create traffic which will lead you to your ultimate goal of creating a customer which is the reason you own a business.
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