A well designed linking structure is the backbone of any website. It affects the conversion rates, the navigation, and the user experience. This element allows you to strategically channel link juice to target landing pages and improves your website's navigation. Ensuring that every page of your site gets found by search engines is probably the simplest thing you can do for your rankings.
Here are six easy ways to boost your internal linking structure:
Get Rid of JavaScript and Flash Links
Remove any links on your website that aren't text. Search engines have a hard time reading Flash, JavaScript, or image links. Use text instead of images to display content and links.
Use Proper Anchor Text
Anchor text links like "Click here" don't work anymore. Try to use anchor text that entices users to click on your links. Include relevant keywords and a call-to-action in your anchor text to improve the rankings of your internal pages for those specific terms. Use multiple variations of your targeted key phrases.
Add Breadcrumbs
Breadcrumbs can enhance the way users navigate your site. These elements help your website visitors keep track of their locations within documents or programs. They reveal the user's location on your website and display all pages leading from the home page to the currently viewed page.
Remove Broken Links
If you have dangling links or broken links on your site, you are losing valuable link juice. By removing broken links, you can improve search engine crawling, increase the number of indexed pages, and achieve better rankings on the internal pages of your site.
Interlink Your Landing Pages
Interlinking all the target landing pages on your site is a great way to scale your link building efforts. Add links inside the main text of the page or show recommendations to your visitors on a separate part of your site. If you link to the most important pages of your website, then you are creating authority for those pages. Every time you write a new blog post or article, look for other pages that you can link to.
Add an XML Sitemap
If you want all of your pages to be indexed, then you should create a sitemap. There are many free tools that you can use for this purpose. A sitemap keeps informed both users and search engines. When a visitor goes to your site, he can access the sitemap to find pages that contain the information he is looking for.
Any company that offers organic SEO services can improve your internal linking structure and boost your search engine rankings. You can also hire virtual assistants to help you build quality links and attract more visitors to your site.
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